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Coming up with a dynamic design is a long thought process, with multiple iterations. Before I start pushing pixels I address the
clients ideas.
This helps my strategy get an angle for the approach. It can be jotting down ideas: clear and abstract, site architecture, site schematics, visual roughs.
I then devote time to consult with others: producers, content managers, art directors, programmers. This helps me with determining my parameters so the design is a fit for the proper back-end implementation.
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